Freedom Fund

Hotspot Model

Category Brand Content / Promotion

Services Creative / Copywriting / Editorial / Illustration / Motion Design

Awards
  • Winner / 8 Telly Awards
  • Gold, Brand Content
  • Gold, Cause Marketing
  • Winner / Society of Illustrators
  • Gold, Cinyee Chiu

The Freedom Fund is a non-profit organization dedicated to ending modern slavery. Unlike direct action organizations, The Freedom Fund employed a global collective model that focused on prevention and education. They were challenged with connecting how their model worked with prospective donors and political leaders. A design-driven approach with original illustrations set their campaign apart for other organizations in that space, making their message different and memorable.

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