Legatum

Prosperity is a Mindset

Category Brand Content / Animation

Services
Concept / Creative Direction / Copywriting / Design / Animation

Legatum is a very different kind of global investment firm. They align strategic investments across multiple sectors to spark prosperity for people and communities across the world. Not a traditional investment film or an NGO. The challenge was how to represent their many diverse initiatives and organizations that cuts through financial jargon to illuminate their core values and approach. Legatum partnered with Troy Creative to create a brand animation that communicates the urgency and authenticity of their work with a voiceover by Legatum’s very own co-founder Alan McCormick.

Credits:
Client: Legatum Limited
CEO: Mark Stoleson
Partner: Alan McCormick
Digital Director: Colin Webb

EP: Troy Creative x Stout Films
Creative Director: Jeremy Troy
Director: Noah Stout
Project Management: Assemble
Producer: Alyssa Dersahagian, Assemble
Lead Animator: Alex Niv
Illustration: Natalia Sochte

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