PBS

T-Rex Olympics

Category Broadcast Spot / Promotion

Services Creative / Copywriting / Editorial / Motion Design

Awards
  • Winner / Telly Awards
  • Craft, Use of Animation

Set to premiere before the 2018 Summer Olympics, the challenge was to promote a film whose storyline happened during the previous Olympics four years prior. Lacking current-day footage or use of the highly restricted Olympic logo, creative copywriting and original illustrations drove an execution that created momentum for the film as a must-see backstory. And the prediction paid off. Clarrisa made Olympic history again, the only American to win back-to-back gold in Boxing. Man or Woman. Ever.

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