Legatum

Prosperity is a Mindset

Category Brand Content / Animation

• Winner / 8 Telly Awards
• Gold, Brand Content
• Silver, Social Impact
• Silver, Animation

Services
Concept / Creative Direction / Copywriting / Design / Animation

Legatum is a very different kind of global investment firm. More than simply a traditional investment firm or an NGO, they align strategic investments across multiple sectors to spark prosperity for people and communities worldwide. The challenge was representing their many diverse initiatives and organizations in a way that transcended financial jargon to illuminate their core values and approach. Evocative copywriting combined with emblematic imagery communicate the urgency and authenticity of their work with a voiceover by Legatum's very own co-founder, Alan McCormick.

Credits:
Executive Producers: Troy Creative x Stout Film
Director: Noah Stout
Creative Director: Jeremy Troy
Art Director: Alexander Tumanov, Ourshack Studio
Illustration: Ilona Rybak, Ourshack Studio
Animation: Ourshack Studio
Producer: Alyssa Dersahagian, Assemble
Client: Legatum Limited
CEO: Mark Stoleson, Legatum
Partner: Alan McCormick, Legatum
Creative Director: James Mattison, Legatum
Digital Director: Colin Webb, Legatum

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